🎯End Customer Buyer Personas

Who should you be talking to?

Buyer Type	Titles	Responsibilities
Security Leader	CISO VP/Dir. Security	Security strategy, risk management & brand, intellectual property (IP) and data protection
IT/Security Operations	Director/Manager: IT Operations/Security Operations Email/Messaging Administrator	Operation & security of the organization’s messaging infrastructure
Compliance	Director/Manager: Compliance/Risk/Audit	Regulatory compliance, data governance, privacy