🎯Resellers vs MSP Differentiation

Which partners will be interested, and why?

Partner Type	Indicators	Opportunities
Value Added Reseller (VAR)	Product revenue focused, keen to offer a complete portfolio with minimal cost of sale.	Turnkey solution with minimal technical skill requirement and strong vendor support. Professional services upsell opportunities around migration, policies & organisational change.
Managed Service Provider Cloud Solution Provider (MSP/CSP/MSSP)	Outcome focused, offerings should increase the value of the core service or reduce the cost of delivery.	Improved continuity. Lowers cost of email management and compliance service requests. Makes managed service valuable to HR/compliance/legal.